The big trends in CES this year have to do with you. Well, you, your living room, and your car. Watch for these trends in 2014:
Quantified Self Goes Wearable
First, the quantified self-trend could reach a tipping point in 2014. Powered by a more efficient Bluetooth Smart protocol, the…
Over 56k retweets. Real-time efforts work best when they are not canned Photoshop approved by legal the week before an event. Arby’s does it right with a simple tweet.
"Going viral" is the gold standard of online content these days. But how does it happen? And can it be made into a science? Jonah Berger, a professor at University of Pennsylvania’s Wharton School of Business, may have the answer. Berger broke out the ins and outs of online viralness in a recent New Yorker
Very smart campaign.
The New York Times has released its list of most-visited stories of 2013. As The Atlantic’s business editor Derek Thompson noted, they include four breaking news articles, one of which was a map; three health stories; a long narrative about poverty in New York; and two celebrity op-eds.
What interests me most about the list, though, is what’s at the number one spot: A news interactive made by Josh Katz and Wilson Andrews called “How Y’all, Youse, and You Guys Talk.” It was one of many stories that news organizations published about dialect this year—The Atlantic made a video!—all inspired by a North Carolina State University dialect quiz, but it was, for the Times, the most-visited thing.
Read more. [Image: The New York Times]
Loving this commercial right now.
The latest from Guinness
Handwriting Analysis: The Meaning Behind Your Doodles
By Andrea McNichol, one of the world’s leading handwriting experts
Between 2012 and 2017, US digital ad spending will rise from $36.80 billion to $62.83 billion, according to a new eMarketer report. As expenditure grows in every industry, each is embracing digital—at varying speeds. The report also sums up a deeper-dive analysis of digital spending we conducted in 2013 to determine how much industry marketers were investing in direct-response vs. branding-focused tactics.